Best

In Class Google Analytics 4 Setup & Training

Best

In Class Google Analytics 4 Setup & Training

Robust & Actionable
GA4 Implementation for
Marketing & UX Optimization

Collecting the right data is important (only when you can use it). With our REPORTING FIRSTTM FRAMEWORK, We will set up an actionable Google Analytics 4 Stack that enables your organization to systematically execute data-driven optimization. Not only that, but you also get Best in class training from us to leverage GA4 for your digital optimization.

Please Note:

GA4 will not receive any historical data from Universal Analytics. Any delays in Implementing GA4 directly leads to loss in data insights

Track Record

Our Delivery KPIs

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Explore Our

The Reporting FirstTM Framework

We provide service in the entire digital analytics stack right from Tag Management to Reporting & Analysis to Data Visualization to Conversion Optimization. We have successfully delivered over 500 analytics projects using Google Analytics stack, Adobe Analytics stack, Tealium, Rudderstack, Segment, Brave and many more

However, it is NOT about us, it is about how YOU will use the setup that we deliver.

From the wealth of knowledge and hands-on experience across our deliveries we have gleaned what factors make an analytics implementation successful or otherwise. We strongly believe that the key to having an efficient analytics stack is being uncomplicated and communicative. And this is how we ensure that :

Digital Function Analysis & Requirement Gathering

We will commence the project by understanding YOUR digital stack. How is the customer journey on your digital asset. What are your key marketing channels and how do you fulfill the conversion that your visitors take on your digital asset.

Solution Proposal, Scope Agreement & Kick off

Based on step one, we will create a thorough plan of what should be the ideal solution for you and what should be the coverage in our solution. We will explain the project inclusions, exclusions and dependencies. The project will commence once you formally approve the plan Or we will revise it based on your feedback.

Setting up Communication NDAs & Other agreements

We can either onboard you on our project management platforms OR you can onboard us on yours. We can establish the communication channels for instant as well as scheduled communication. As we are working with data, we can sign the relevant Non Disclosure Agreements complying with the data policies of your organization.

Scope wise delivery Regular sync up & updates

Our mission is to ensure timely deliveries as described in the scope, and will provide regular updates on our progress along with any blockers that arise. It is essential for successful completion of the project that there is clear communication between us regarding timelines and dependencies from your team as well.

Delivery Review Reporting & Dashboarding

Now that the scope has been put in place, we can move on to developing comprehensive reporting and dashboarding systems so as to display all of the tracking that our team enabled. At this stage, it is advisable that all the key stakeholders from your side review and provide feedback on the work, so that any necessary updates (within scope) can be incorporated.

Training Final Sign off & handover

Upon the completion of stack implementation and report development, our team will provide a virtual training session to help you and your organization understand the setup that we have established. We are keen to show you the huge potential of leveraging this stack for your digital optimization. Signing off on this project will make it a success, so let’s work together and get it finished!

Please Note: GA4 will not receive any historical data from Universal Analytics. Any delays in Implementing GA4 directly leads to loss in data insights

Please Note:

GA4 will not receive any historical data from Universal Analytics. Any delays in Implementing GA4 directly leads to loss in data insights

Did You Know?

Standard reports in Google Analytics 4 are unsampled (Unlike Universal Analytics)

Complete Potential

Leverage GA4 To its Complete Potential

The focus of our solution is NOT JUST to Implement Google Analytics 4 on your digital asset, but to empower your team to leverage it for driving your digital optimization

Actionable GA4 Setup

Get a Google Analytics 4 implementation tailor made for your digital optimization

Total Precision

Get a setup which you can confidently leverage for your digital strategy

Timely Done

Get a setup which is timely delivered without any hassles and pushbacks

Please Note: GA4 will not receive any historical data from Universal Analytics. Any delays in Implementing GA4 directly leads to loss in data insights

Please Note:

GA4 will not receive any historical data from Universal Analytics. Any delays in Implementing GA4 directly leads to loss in data insights

Did You Know?

Google Analytics 4 data can be uploaded to Google Big Query readily (Unlike Universal Analytics)

Trust DataVinci

No-data is better than wrong data!

Learn why brands like Cengage, Liberty Wireless, Brav, Swix, Ulvang, Helsport, Lundhags, McCormick choose DataVinci as their extended Digital Analytics team.

Our Happy Customer

What our customer say about us

Please Note: GA4 will not receive any historical data from Universal Analytics. Any delays in Implementing GA4 directly leads to loss in data insights

Please Note:

GA4 will not receive any historical data from Universal Analytics. Any delays in Implementing GA4 directly leads to loss in data insights

Did You Know?

Google Analytics 4 comes with highly advanced exploration reports for ad hoc queries and analyis (unlike Universal Analytics)

Trust DataVinci

Results Matter. Check Ours.

We have delivered 50+ Successful Google Analytics 4 setups and migration with average 94% match rate with backend CRM

Industry: Health & Fitness
Region: United States

Successful Implementation on Shopify Plus Platform with custom eCommerce funnel reporting.

95% Match rate with Shopify backend

Industry: Sports & Apparel
Region: New Zealand & Global

Successful Implementation on custom Global eCommerce store with multiple properties and regions

90% Match rate with Shopify backend

Industry: Telecom
Region: Singapore & Global

Successful Implementation on Single Page Application based custom eCommerce journey

94% Match rate with Shopify backend

Industry: Healthcare
Region: United States

Successful Implementation of Google Analytics 4 for eCommerce and Lead generation with User ID implementation

95% Match rate with Shopify backend

Please Note: GA4 will not receive any historical data from Universal Analytics. Any delays in Implementing GA4 directly leads to loss in data insights

Please Note:

GA4 will not receive any historical data from Universal Analytics. Any delays in Implementing GA4 directly leads to loss in data insights

Did You Know?

With Google Analytics 4 you can get data from both app and website in same property (Unlike Universal Analytics)

We are different & How.

We have never lost a client in the last 5 years due to delivery or quality issues. We are proud to boast exceedingly high rates of both client and team retention.

Our solution is

Lean & Efficient

Our solution is

Lean & Efficient

Sadly, several companies in our industry are notorious for padding their consulting hours with meaningless technical documentation and overemphasizing insignificant data points that provide minimal value to analytics tracking.

We refuse to devote precious consultancy hours cultivating unnecessary documents and material, which never get put into practice. We also do not focus our efforts on collecting data points that are rarely used for making critical decisions.

Many agencies in our industry are notorious for bloating consulting hours by including useless technical documents and stressing data points that add minimal value to the analytics tracking

We don't waste consultancy hours preparing useless documents and materials that no one uses in the real world. Neither do we stress tracking data points that are rarely used to drive decisions.

Our solution is

Actionable & Practical

Unfortunately, in our industry many agencies are known for only taking a templatized approach and just accumulating the data without contemplating how their clients will apply it.

We focus first on "Reporting" and then on "Implementation". We focus on delivering you an analytics stack that you can actually leverage for driving your digital optimization.

Many agencies in our industry are notorious for using a templatized approach and focusing only on collecting the data without concentrating on how the clients will use the collected data.

We focus first on "Reporting" and then on "Implementation". We focus on delivering you an analytics stack that you can actually leverage for driving your digital optimization.

Our solution is

Actionable & Practical

Our solution is

Safe & Reliable

Our solution is

Safe & Reliable

Sadly, it is common knowledge that many companies in our field have an unpopular practice of requiring customers to pay the full fee upfront. This places all responsibility and risk on the consumer, thus often resulting in disagreements.

We have a clean and transparent milestone based pricing model. This enables our clients to have complete visibility on the progress of the project and gives them flexibility to end the poject if our delivery is not meeting their expectations.

Many agencies in our industry are notorious for charging entire fee upfront. This puts the entire risk with the customers and often leads to conflicts.

We have a clean and transparent milestone-based pricing model. This enables our clients to have complete visibility of the progress of the project and gives them the flexibility to end the project if our delivery is not meeting their expectations.

Please Note: GA4 will not receive any historical data from Universal Analytics. Any delays in Implementing GA4 directly leads to loss in data insights

Please Note:

GA4 will not receive any historical data from Universal Analytics. Any delays in Implementing GA4 directly leads to loss in data insights

Did You Know?

With GA4 you can track scroll depths, outbound links, video engagements, form submissions, internal search, file downloads by default without any additional tagging (Unlike Universal Analytics)

FAQ

Frequently Asked Questions. Answered.

Don’t hesitate to reach out to us if your question is not ansered below

You don’t have to do anything with your Universal Analytics since our plans provide parallel tracking between that and the GA4 property. In case you don’t already possess an active UA, we will facilitate a brand-new GA4 installation for you.

We suggest that most of our clients begin with a new setup for their GA4 property, even when UA is already in place. That’s because the data models utilized by each platform are not the same. Yet, if you wish to transfer your existing configuration into GA4, we have a solution to take care of that requirement as well.

To start, we follow a milestone based pricing and you are not paying us the full amount up front. If upon the conclusion of the project, we fail to deliver the items we committed in the scoping agreement, we will give the money back. This clause will be made part of the scoping agreement.

Yes, we work as extended digital analytics partners for many of our clients and provide ongoing support for extending the tracking coverage, maintaining the implementation of analytics and marketing pixels, development of regular and ad hoc reports etc.

Yes, we work with all the popular CDPs like Tealium, Segment, Adobe Audience Manager and RudderStack.

Please Note: GA4 will not receive any historical data from Universal Analytics. Any delays in Implementing GA4 directly leads to loss in data insights

Please Note:

GA4 will not receive any historical data from Universal Analytics. Any delays in Implementing GA4 directly leads to loss in data insights

Did You Know?

With Google Analytics 4 you can create your own conversion funnels with a flexible schema (Unlike Universal Analytics)

✢ Incorrect data can be Detrimental! ✢

✢ With Datavinci as your extended Analytics partner ✢

✢ you get the right GA4 stack without wasting any time and resources. ✢

“May The Force Be With YOU!"

Why GA4?

Get expert insights on GA4 for FREE!

Unlock why Google Analytics 4 is important for increasing your business’s visibility today and have actionable data-driven insights.

Why GA4?

Get expert insights on GA4 for FREE!

Unlock why Google Analytics 4 is important for increasing your business’s visibility today and have actionable data-driven insights.

Google Analytics 4 eCommerce Implementation for Shopify

95% Backend Match Rate

About Bionic Gym:

Bionic Gym is a sportswear technology company that creates products that can simulate exercise and increase heart BPM all from the comfort of your room

The Bionic team wanted to upgrade their tracking capabilities and enable teams to perform advanced analysis and accurate reporting

We, DataVinci worked with them to set up Google Analytics 4 on their Shopify platform and successfully delivered a Google Analytics Implementation

Case Background:

Bionic Gym is a sportswear technology company that creates products that can simulate exercise and increase heart BPM all from the comfort of your room

The Bionic team wanted to upgrade their tracking capabilities and enable teams to perform advanced analysis and accurate reporting

We, DataVinci worked with them to set up Google Analytics 4 on their Shopify platform and successfully delivered a Google Analytics Implementation

Google Analytics 4 is the latest version of Google Analytics. It is not mandatory to upgrade to Google Analytics 4, but here are a few reasons why companies should. Considering the following reasons, for the best interest of our partners we suggested the implementation of GA4:

Even though it is stated as an “Upgrade” this is actually an additional GA4 property. This does not affect your existing analytics setup. Since it’s a new separate property, it starts collecting data only once it’s implemented, it does not report the historic data collected in your existing version of GA. The sooner you implement this, the more historic data you will have with you.

Analysis Hub is the new reporting User Interface which was available only in the premium version of Google Analytics – the GA360. With Analysis Hub it’s remarkably easier to create reports on the fly and leverage them for advanced analysis and insights. You need to use it to experience it – It’s very different.

 

With sampling, Universal Analytics reports a sample of data with minimum viable precision to support decision-making. But, sampling confuses plenty of business users and stakeholders across teams. In GA4, there is no concept of sampling as such. GA4 property is a developed version of the erstwhile Google Analytics web + app property. No sampling means you get more accurate data for driving your digital decisions. This greatly reduces confusion and also boosts the confidence of the teams with analytics.

Official statement from Google : “Because the technology landscape continues to evolve, the new Analytics is designed to adapt to a future with or without cookies or identifiers. It uses a flexible approach to measurement, and in the future, will include modeling to fill in the gaps where the data may be incomplete. This means that you can rely on Google Analytics to help you measure your marketing results and meet customer needs now as you navigate the recovery and as you face uncertainty in the future.”

Our Actions:

We scoped the website in order to create a measurement plan to ensure that each conversion point was being tracked and reported on by the business
We translated these conversion points to implementable GA4 events in the measurement plan in order to supplement the data with any additional parameters and custom dimensions/metrics
Since the website was based on Shopify, we also implemented GA4 eCommerce dataLayer codes on their theme.liquid files so that we were leveraging dataLayer events for accurate tagging.
Once the dataLayer codes were pushed live, we could map GA4 events to the dataLayer events in order to track all the eCommerce funnel steps

We ensured that tracking was done accurately by comparing revenue figures with the backend and ensured 95% match rate

Once we had enough data flowing in the GA4 property, we also created an analysis dashboard with key performance indicators and conversions for the business to report upon and take necessary marketing decisions.

Shopify Codes:

Impact:

Successfully implemented Google Analytics 4 E-commerce for the Shopify store Bionic Gym and got a 95% match rate.

Google Analytics 4 Implementation

90% Backend Match Rate

About Brav:

In this case study, we have shared highlights of our Google Analytics 4 implementation for Brav.

Brav is a powerhouse of market-leading brands within the sports and outdoor industry, including Swix, Toko, Lundhags, Ulvang, Helsport, etc. Brav creates quality products that are stylish and innovative– ranging from apparel to top-of-the-line sports technology.

Brav was using Universal analytics to track and analyze the performance of the eCommerce brands mentioned above and wanted to migrate from Universal Analytics to Google Analytics 4.

Case Background:

In this case study, we have shared highlights of our Google Analytics 4 implementation for Brav.

Brav is a powerhouse of market-leading brands within the sports and outdoor industry, including Swix, Toko, Lundhags, Ulvang, Helsport, etc. Brav creates quality products that are stylish and innovative– ranging from apparel to top-of-the-line sports technology.

Brav was using Universal analytics to track and analyze the performance of the eCommerce brands mentioned above and wanted to migrate from Universal Analytics to Google Analytics 4.

Google Analytics 4 is the latest version of Google Analytics. It is not mandatory to upgrade to Google Analytics 4, but here are a few reasons why companies should. Considering the following reasons, for the best interest of our partners we suggested the implementation of GA4:

Even though it is stated as an “Upgrade” this is actually an additional GA4 property. This does not affect your existing analytics setup. Since it’s a new separate property, it starts collecting data only once it’s implemented, it does not report the historic data collected in your existing version of GA. The sooner you implement this, the more historic data you will have with you.

Analysis Hub is the new reporting User Interface which was available only in the premium version of Google Analytics – the GA360. With Analysis Hub it’s remarkably easier to create reports on the fly and leverage them for advanced analysis and insights. You need to use it to experience it – It’s very different.

 

With sampling, Universal Analytics reports a sample of data with minimum viable precision to support decision-making. But, sampling confuses plenty of business users and stakeholders across teams. In GA4, there is no concept of sampling as such. GA4 property is a developed version of the erstwhile Google Analytics web + app property. No sampling means you get more accurate data for driving your digital decisions. This greatly reduces confusion and also boosts the confidence of the teams with analytics.

Official statement from Google : “Because the technology landscape continues to evolve, the new Analytics is designed to adapt to a future with or without cookies or identifiers. It uses a flexible approach to measurement, and in the future, will include modeling to fill in the gaps where the data may be incomplete. This means that you can rely on Google Analytics to help you measure your marketing results and meet customer needs now as you navigate the recovery and as you face uncertainty in the future.”

Challenges:

✔ Brav operates in multiple countries and languages, wherein each language had different properties so we need to make the property selection dynamic.

✔ Brav utilized a custom platform that required significant developer support.

✔ As Brav manages multiple brands and domain names, each with its own unique analytics account it was difficult to manage.

✔ There were a number of parameters in the DataLayer that were not properly configured.

Our Actions:

Google Analytics 4 is an event based tracking setup. We need to pass custom event names and associated parameters that are eventually configured within the GA4 interface to populate the reports. This high flexibility if not structured properly can lead chaos later on. We hence created a thorough measurement plan in a spreadsheet specifying the parameters first that will be set in Google Tag Manager.

For eCommerce events, approximately all the parameters are similar, so we came up with an approach by combining all the eCommerce events in one trigger by using regex matching. This approach is more scalable, easy to maintain & less labor intensive in the long run as there is one tag and one trigger.

This step is logical culmination of the above two steps. What to implement was covered in step 1 and when to track was covered in step 2. The tags were created in Google Tag Manager with the new Google Analytics 4 settings and thoroughly tested in the new tag assistant. 

We addressed the issues of dataLayer by updating the parameter names through a custom HTML code. As Brav operates on a custom platform we created the dataLayer and shared it with their developers. We also created a dataLayer guide for the devs for the proper implementation of dataLayer.

We assisted Brav with merging their various Google Analytics 4 accounts into a single Google Analytics 4 account and delivered an easy-to-operate analytics setup.

Partner Feedback:

⭐⭐⭐⭐⭐

“Their team was patient and provided feedback when it was time to move things forward.”

Thanks to DataVinci Analytics Agency, the client could easily access and analyze their data across all markets in one account. The Google Analytics 4 implementation also helped the client future-proof their business. The client admired the vendor’s patience, sound feedback, and clear communication.

Scott Kircher, Ecommerce Manager Tech Lead, BRAV

Google Analytics 4 User ID Tracking Implementation

95% Backend Match Rate

About Circles.Life:

In this case study, we have shared highlights of our Google Analytics 4 enhanced ecommerce implementation for Circles.Life

Circles.Life is Asia’s first fully digital telco. Providing game-changing digital products and no-contract, data-focused mobile plans, revolutionizing the digital services industry through a customer-centric user journey.

Case Background:

In this case study, we have shared highlights of our Google Analytics 4 enhanced ecommerce implementation for Circles.Life

Circles.Life is Asia’s first fully digital telco. Providing game-changing digital products and no-contract, data-focused mobile plans, revolutionizing the digital services industry through a customer-centric user journey.

Google Analytics 4 is the latest version of Google Analytics. It is not mandatory to upgrade to Google Analytics 4, but here are a few reasons why companies should. Considering the following reasons, for the best interest of our partners we suggested the implementation of GA4:

Even though it is stated as an “Upgrade” this is actually an additional GA4 property. This does not affect your existing analytics setup. Since it’s a new separate property, it starts collecting data only once it’s implemented, it does not report the historic data collected in your existing version of GA. The sooner you implement this, the more historic data you will have with you.

Analysis Hub is the new reporting User Interface which was available only in the premium version of Google Analytics – the GA360. With Analysis Hub it’s remarkably easier to create reports on the fly and leverage them for advanced analysis and insights. You need to use it to experience it – It’s very different.

 

With sampling, Universal Analytics reports a sample of data with minimum viable precision to support decision-making. But, sampling confuses plenty of business users and stakeholders across teams. In GA4, there is no concept of sampling as such. GA4 property is a developed version of the erstwhile Google Analytics web + app property. No sampling means you get more accurate data for driving your digital decisions. This greatly reduces confusion and also boosts the confidence of the teams with analytics.

Official statement from Google : “Because the technology landscape continues to evolve, the new Analytics is designed to adapt to a future with or without cookies or identifiers. It uses a flexible approach to measurement, and in the future, will include modeling to fill in the gaps where the data may be incomplete. This means that you can rely on Google Analytics to help you measure your marketing results and meet customer needs now as you navigate the recovery and as you face uncertainty in the future.”

Our Actions:

Most of the businesses will have a data layer setup for Universal Analytics property. However, GA4’s eCommerce tracking requirement would necessitate the creation of dataLayer with slight variance in taxonomy. Many digital analysts make the mistake of creating a new data layer API call for GA4. For Circles Life, we came up with a more optimized approach to update the existing data layer in such a way it takes care of both universal analytics and GA4 with minimal API calls.

The majority of digital analytics implementation processes begin with the creation of tags, which are then mapped to triggers. We firmly believe in setting triggers initially and then reusing them across multiple tags. Because the same logical trigger is driving all of the marketing and analytics pixels, consistency is assured. And moreover, this approach is more scalable, easy to maintain & less labour-intensive in the long run.

Duplicate purchases are fairly prevalent as a result of minor errors such as a receipt page that can be accessed via the browser cache or history. When users return to the receipt page, the transaction details are frequently written into dataLayer again, resulting in the inflation of your eCommerce data. To avoid duplicate purchase tracking we created a custom javascript code to track transactions by unique purchase ID.

We helped Circle.Life to link GA4 to BigQuery and from BigQuery export data to Google Data Studio. Then we linked the backend data set with google sheets and exported data to google data studio. Where we blended both data sets (Google Analytics 4 & Backend data set) to present an automated match rate between the two datasets. This made it considerably easier to manage the accuracy and effectiveness of the GA4 Implementation.

Partner Feedback:

⭐⭐⭐⭐⭐

“Their technical knowledge and proactiveness in solving problems are impressive.” 

DataVinci Analytics Agency team has successfully implemented analytics for the firm’s marketing campaigns, distinguishing between web orders and actual orders. They have an effective workflow, and they impress the client with their expertise and problem-solving skills.

– Himanshu Jha, Lead Data Analytics and Data Science, Circles.Life

Google Analytics 4 User ID Tracking Implementation

95% Backend Match Rate

About Vohra Wound Physicians:

In this case study, we have shared highlights of our Google Analytics 4 implementation for VohraWoundCare.com

Vohra is the largest, most active physician wound management group in the US – delivering over a million patient encounters per year.

Case Background:

In this case study, we have shared highlights of our Google Analytics 4 implementation for VohraWoundCare.com

Vohra is the largest, most active physician wound management group in the US – delivering over a million patient encounters per year.

Google Analytics 4 is the latest version of Google Analytics. It is not mandatory to upgrade to Google Analytics 4, but here are a few reasons why companies should. Considering the following reasons, for the best interest of our partners we suggested the implementation of GA4:

Even though it is stated as an “Upgrade” this is actually an additional GA4 property. This does not affect your existing analytics setup. Since it’s a new separate property, it starts collecting data only once it’s implemented, it does not report the historic data collected in your existing version of GA. The sooner you implement this, the more historic data you will have with you.

Analysis Hub is the new reporting User Interface which was available only in the premium version of Google Analytics – the GA360. With Analysis Hub it’s remarkably easier to create reports on the fly and leverage them for advanced analysis and insights. You need to use it to experience it – It’s very different.

 

With sampling, Universal Analytics reports a sample of data with minimum viable precision to support decision-making. But, sampling confuses plenty of business users and stakeholders across teams. In GA4, there is no concept of sampling as such. GA4 property is a developed version of the erstwhile Google Analytics web + app property. No sampling means you get more accurate data for driving your digital decisions. This greatly reduces confusion and also boosts the confidence of the teams with analytics.

Official statement from Google : “Because the technology landscape continues to evolve, the new Analytics is designed to adapt to a future with or without cookies or identifiers. It uses a flexible approach to measurement, and in the future, will include modeling to fill in the gaps where the data may be incomplete. This means that you can rely on Google Analytics to help you measure your marketing results and meet customer needs now as you navigate the recovery and as you face uncertainty in the future.”

Our Actions:

Google Analytics 4 is an event based tracking setup. We need to pass custom event names and associated parameters that are eventually configured within the GA4 interface to populate the reports. This high flexibility if not structured properly can lead chaos later on. We hence created a thorough measurement plan in a spreadsheet specifying the parameters first that will be set in Google Tag Manager.

Most digital analytics implementation involve setting up first tags and then mapping triggers to them. We strongly believe in setting triggers first and then reusing the same triggers across multiple tags. This ensures there is consistency across the various marketing and analytics pixels as the same logical trigger is driving them all.

This step is logical culmination of the above two steps. What to implement was covered in step 1 and when to track was covered in step 2. The tags were created in Google Tag Manager with the new Google Analytics 4 settings and thoroughly tested in the new tag assistant. 

User ID tracking adds an additional layer of tracking website users by assigning them a custom ID instead of the default cookie ID. Since VohraWoundCare has one of its primary objectives as the generation of recruitment applications, we used encrypted e-mail IDs as user IDs.

User ID tracking adds an additional layer of tracking website users by assigning them a custom ID instead of the default cookie ID. Since VohraWoundCare has one of its primary objectives as the generation of recruitment applications, we used encrypted e-mail IDs as user IDs.

Partner Feedback:

⭐⭐⭐⭐⭐
Team at DataVinci provided us with most updated version of Google Analytics in a very systematic manner. This implementation is highly valuable piece of our digital marketing stack.

– John Potter, Digital Marketing Leadership, Vohra Wound Physicians

Google Analytics 4 eCommerce Implementation for Shopify

95% Backend Match Rate

Case Background:

Bionic Gym is a sportswear technology company that creates products that can simulate exercise and increase heart BPM all from the comfort of your room

The Bionic team wanted to upgrade their tracking capabilities and enable teams to perform advanced analysis and accurate reporting

We, DataVinci worked with them to set up Google Analytics 4 on their Shopify platform and successfully delivered a Google Analytics Implementation

Google Analytics 4 is the latest version of Google Analytics. It is not mandatory to upgrade to Google Analytics 4, but here are a few reasons why companies should. Considering the following reasons, for the best interest of our partners we suggested the implementation of GA4:

Even though it is stated as an “Upgrade” this is actually an additional GA4 property. This does not affect your existing analytics setup. Since it’s a new separate property, it starts collecting data only once it’s implemented, it does not report the historic data collected in your existing version of GA. The sooner you implement this, the more historic data you will have with you.

Analysis Hub is the new reporting User Interface which was available only in the premium version of Google Analytics – the GA360. With Analysis Hub it’s remarkably easier to create reports on the fly and leverage them for advanced analysis and insights. You need to use it to experience it – It’s very different.

 

With sampling, Universal Analytics reports a sample of data with minimum viable precision to support decision-making. But, sampling confuses plenty of business users and stakeholders across teams. In GA4, there is no concept of sampling as such. GA4 property is a developed version of the erstwhile Google Analytics web + app property. No sampling means you get more accurate data for driving your digital decisions. This greatly reduces confusion and also boosts the confidence of the teams with analytics.

Official statement from Google : “Because the technology landscape continues to evolve, the new Analytics is designed to adapt to a future with or without cookies or identifiers. It uses a flexible approach to measurement, and in the future, will include modeling to fill in the gaps where the data may be incomplete. This means that you can rely on Google Analytics to help you measure your marketing results and meet customer needs now as you navigate the recovery and as you face uncertainty in the future.”

Our Actions:

We scoped the website in order to create a measurement plan to ensure that each conversion point was being tracked and reported on by the business
We translated these conversion points to implementable GA4 events in the measurement plan in order to supplement the data with any additional parameters and custom dimensions/metrics
Since the website was based on Shopify, we also implemented GA4 eCommerce dataLayer codes on their theme.liquid files so that we were leveraging dataLayer events for accurate tagging.
Once the dataLayer codes were pushed live, we could map GA4 events to the dataLayer events in order to track all the eCommerce funnel steps

We ensured that tracking was done accurately by comparing revenue figures with the backend and ensured 95% match rate

Once we had enough data flowing in the GA4 property, we also created an analysis dashboard with key performance indicators and conversions for the business to report upon and take necessary marketing decisions.

Shopify Codes:

Impact:

Successfully implemented Google Analytics 4 E-commerce for the Shopify store Bionic Gym and got a 95% match rate.

Google Analytics 4 Implementation

90% Backend Match Rate

Case Background:

In this case study, we have shared highlights of our Google Analytics 4 implementation for Brav.

Brav is a powerhouse of market-leading brands within the sports and outdoor industry, including Swix, Toko, Lundhags, Ulvang, Helsport, etc. Brav creates quality products that are stylish and innovative– ranging from apparel to top-of-the-line sports technology.

Brav was using Universal analytics to track and analyze the performance of the eCommerce brands mentioned above and wanted to migrate from Universal Analytics to Google Analytics 4.

Google Analytics 4 is the latest version of Google Analytics. It is not mandatory to upgrade to Google Analytics 4, but here are a few reasons why companies should. Considering the following reasons, for the best interest of our partners we suggested the implementation of GA4:

Even though it is stated as an “Upgrade” this is actually an additional GA4 property. This does not affect your existing analytics setup. Since it’s a new separate property, it starts collecting data only once it’s implemented, it does not report the historic data collected in your existing version of GA. The sooner you implement this, the more historic data you will have with you.

Analysis Hub is the new reporting User Interface which was available only in the premium version of Google Analytics – the GA360. With Analysis Hub it’s remarkably easier to create reports on the fly and leverage them for advanced analysis and insights. You need to use it to experience it – It’s very different.

 

With sampling, Universal Analytics reports a sample of data with minimum viable precision to support decision-making. But, sampling confuses plenty of business users and stakeholders across teams. In GA4, there is no concept of sampling as such. GA4 property is a developed version of the erstwhile Google Analytics web + app property. No sampling means you get more accurate data for driving your digital decisions. This greatly reduces confusion and also boosts the confidence of the teams with analytics.

Official statement from Google : “Because the technology landscape continues to evolve, the new Analytics is designed to adapt to a future with or without cookies or identifiers. It uses a flexible approach to measurement, and in the future, will include modeling to fill in the gaps where the data may be incomplete. This means that you can rely on Google Analytics to help you measure your marketing results and meet customer needs now as you navigate the recovery and as you face uncertainty in the future.”

Challenges:

✔ Brav operates in multiple countries and languages, wherein each language had different properties so we need to make the property selection dynamic.

✔ Brav utilized a custom platform that required significant developer support.

✔ As Brav manages multiple brands and domain names, each with its own unique analytics account it was difficult to manage.

✔ There were a number of parameters in the DataLayer that were not properly configured.

Our Actions:

Google Analytics 4 is an event based tracking setup. We need to pass custom event names and associated parameters that are eventually configured within the GA4 interface to populate the reports. This high flexibility if not structured properly can lead chaos later on. We hence created a thorough measurement plan in a spreadsheet specifying the parameters first that will be set in Google Tag Manager.

For eCommerce events, approximately all the parameters are similar, so we came up with an approach by combining all the eCommerce events in one trigger by using regex matching. This approach is more scalable, easy to maintain & less labor intensive in the long run as there is one tag and one trigger.

This step is logical culmination of the above two steps. What to implement was covered in step 1 and when to track was covered in step 2. The tags were created in Google Tag Manager with the new Google Analytics 4 settings and thoroughly tested in the new tag assistant. 

We addressed the issues of dataLayer by updating the parameter names through a custom HTML code. As Brav operates on a custom platform we created the dataLayer and shared it with their developers. We also created a dataLayer guide for the devs for the proper implementation of dataLayer.

We assisted Brav with merging their various Google Analytics 4 accounts into a single Google Analytics 4 account and delivered an easy-to-operate analytics setup.

Partner Feedback:

⭐⭐⭐⭐⭐

“Their team was patient and provided feedback when it was time to move things forward.”

Thanks to DataVinci Analytics Agency, the client could easily access and analyze their data across all markets in one account. The Google Analytics 4 implementation also helped the client future-proof their business. The client admired the vendor’s patience, sound feedback, and clear communication.

Scott Kircher, Ecommerce Manager Tech Lead, BRAV

Google Analytics 4 User ID Tracking Implementation

95% Backend Match Rate

Case Background:

In this case study, we have shared highlights of our Google Analytics 4 enhanced eCommerce implementation for Circles.Life

Circles.Life is Asia’s first fully digital telco. Providing game-changing digital products and no-contract, data-focused mobile plans, revolutionizing the digital services industry through a customer-centric user journey.

Google Analytics 4 is the latest version of Google Analytics. It is not mandatory to upgrade to Google Analytics 4, but here are a few reasons why companies should. Considering the following reasons, for the best interest of our partners we suggested the implementation of GA4:

Even though it is stated as an “Upgrade” this is actually an additional GA4 property. This does not affect your existing analytics setup. Since it’s a new separate property, it starts collecting data only once it’s implemented, it does not report the historic data collected in your existing version of GA. The sooner you implement this, the more historic data you will have with you.

Analysis Hub is the new reporting User Interface which was available only in the premium version of Google Analytics – the GA360. With Analysis Hub it’s remarkably easier to create reports on the fly and leverage them for advanced analysis and insights. You need to use it to experience it – It’s very different.

 

With sampling, Universal Analytics reports a sample of data with minimum viable precision to support decision-making. But, sampling confuses plenty of business users and stakeholders across teams. In GA4, there is no concept of sampling as such. GA4 property is a developed version of the erstwhile Google Analytics web + app property. No sampling means you get more accurate data for driving your digital decisions. This greatly reduces confusion and also boosts the confidence of the teams with analytics.

Official statement from Google : “Because the technology landscape continues to evolve, the new Analytics is designed to adapt to a future with or without cookies or identifiers. It uses a flexible approach to measurement, and in the future, will include modeling to fill in the gaps where the data may be incomplete. This means that you can rely on Google Analytics to help you measure your marketing results and meet customer needs now as you navigate the recovery and as you face uncertainty in the future.”

Our Actions:

Most of the businesses will have a data layer setup for Universal Analytics property. However, GA4’s eCommerce tracking requirement would necessitate the creation of dataLayer with slight variance in taxonomy. Many digital analysts make the mistake of creating a new data layer API call for GA4. For Circles Life, we came up with a more optimized approach to update the existing data layer in such a way it takes care of both universal analytics and GA4 with minimal API calls.

The majority of digital analytics implementation processes begin with the creation of tags, which are then mapped to triggers. We firmly believe in setting triggers initially and then reusing them across multiple tags. Because the same logical trigger is driving all of the marketing and analytics pixels, consistency is assured. And moreover, this approach is more scalable, easy to maintain & less labour-intensive in the long run.

Duplicate purchases are fairly prevalent as a result of minor errors such as a receipt page that can be accessed via the browser cache or history. When users return to the receipt page, the transaction details are frequently written into dataLayer again, resulting in the inflation of your eCommerce data. To avoid duplicate purchase tracking we created a custom javascript code to track transactions by unique purchase ID.

We helped Circle.Life to link GA4 to BigQuery and from BigQuery export data to Google Data Studio. Then we linked the backend data set with google sheets and exported data to google data studio. Where we blended both data sets (Google Analytics 4 & Backend data set) to present an automated match rate between the two datasets. This made it considerably easier to manage the accuracy and effectiveness of the GA4 Implementation.

Partner Feedback:

⭐⭐⭐⭐⭐

“Their technical knowledge and proactiveness in solving problems are impressive.” 

DataVinci Analytics Agency team has successfully implemented analytics for the firm’s marketing campaigns, distinguishing between web orders and actual orders. They have an effective workflow, and they impress the client with their expertise and problem-solving skills.

– Himanshu Jha, Lead Data Analytics and Data Science, Circles.Life

Google Analytics 4 User ID Tracking Implementation

95% Backend Match Rate

Case Background:

In this case study, we have shared highlights of our Google Analytics 4 implementation for VohraWoundCare.com

Vohra is the largest, most active physician wound management group in the US – delivering over a million patient encounters per year.

Google Analytics 4 is the latest version of Google Analytics. It is not mandatory to upgrade to Google Analytics 4, but here are a few reasons why companies should. Considering the following reasons, for the best interest of our partners we suggested the implementation of GA4:

Even though it is stated as an “Upgrade” this is actually an additional GA4 property. This does not affect your existing analytics setup. Since it’s a new separate property, it starts collecting data only once it’s implemented, it does not report the historic data collected in your existing version of GA. The sooner you implement this, the more historic data you will have with you.

Analysis Hub is the new reporting User Interface which was available only in the premium version of Google Analytics – the GA360. With Analysis Hub it’s remarkably easier to create reports on the fly and leverage them for advanced analysis and insights. You need to use it to experience it – It’s very different.

 

With sampling, Universal Analytics reports a sample of data with minimum viable precision to support decision-making. But, sampling confuses plenty of business users and stakeholders across teams. In GA4, there is no concept of sampling as such. GA4 property is a developed version of the erstwhile Google Analytics web + app property. No sampling means you get more accurate data for driving your digital decisions. This greatly reduces confusion and also boosts the confidence of the teams with analytics.

Official statement from Google : “Because the technology landscape continues to evolve, the new Analytics is designed to adapt to a future with or without cookies or identifiers. It uses a flexible approach to measurement, and in the future, will include modeling to fill in the gaps where the data may be incomplete. This means that you can rely on Google Analytics to help you measure your marketing results and meet customer needs now as you navigate the recovery and as you face uncertainty in the future.”

Our Actions:

Google Analytics 4 is an event based tracking setup. We need to pass custom event names and associated parameters that are eventually configured within the GA4 interface to populate the reports. This high flexibility if not structured properly can lead chaos later on. We hence created a thorough measurement plan in a spreadsheet specifying the parameters first that will be set in Google Tag Manager.

Most digital analytics implementation involve setting up first tags and then mapping triggers to them. We strongly believe in setting triggers first and then reusing the same triggers across multiple tags. This ensures there is consistency across the various marketing and analytics pixels as the same logical trigger is driving them all.

This step is logical culmination of the above two steps. What to implement was covered in step 1 and when to track was covered in step 2. The tags were created in Google Tag Manager with the new Google Analytics 4 settings and thoroughly tested in the new tag assistant. 

User ID tracking adds an additional layer of tracking website users by assigning them a custom ID instead of the default cookie ID. Since VohraWoundCare has one of its primary objectives as the generation of recruitment applications, we used encrypted e-mail IDs as user IDs.

User ID tracking adds an additional layer of tracking website users by assigning them a custom ID instead of the default cookie ID. Since VohraWoundCare has one of its primary objectives as the generation of recruitment applications, we used encrypted e-mail IDs as user IDs.

Partner Feedback:

⭐⭐⭐⭐⭐
Team at DataVinci provided us with most updated version of Google Analytics in a very systematic manner. This implementation is highly valuable piece of our digital marketing stack.

– John Potter, Digital Marketing Leadership, Vohra Wound Physicians

Schedule your FREE GA4 strategy session

On your free consultation call, our experts will help you with the following:

Based on your business requirements what would be the most suitable Google analytics 4 stack for you.

How our Reporting First Framework helps you leverage GA4 for your digital optimization

How to ensure GA4 setup is compliant with GDPR and similar privacy regulations

How to manage and transition components from the existing Google Analytics setup

There’ll be no commitment or obligation to use our services